Our Story

 

 

Shadows Athletics was born from a seventh-grade dream, now realized after more than 18 years of dedication. We believe talent earns attention. Discipline earns greatness. The spotlight never creates champions. The shadows do.

More than just shoes, we create tangible masterpieces that elevate athletes and active individuals alike. With a focus on innovation, sustainability, and style, Shadows Athletics pushes the boundaries of what footwear can achieve. By seamlessly blending function and fashion, we aim to redefine the cultural impact of footwear and set a bold new standard for performance-driven design.

Leadership

Tony Echols, Founder and CEO
Robert Purvy, President and Footwear Development
E.scott Morris, Footwear Design
Steve Chang, Industrial Design
Cara Echols, Marketing Director
Maurice Pleasant, Senior Marketing Advisor
David Francis, Sales and Business Advisor
Harold Coleman, Director of Safety
Anthony Beasley, Sales and Logistics Specialist

Sales Representatives

Raymond Moore
William Palmer
Rick Shultz
Paula Thompson